4/7/2023 0 Comments Lens studio foot tracking![]() Multi-year deals with Disney, ESPN, NBCUniversal, and Rotana, among others, have been renewed and include new Shows and Snap Originals – mobile shows created exclusively for Snapchat’s audience – on top of the existing original franchises.With Snapchatters spending 35% more time year-on-year consuming content on its Discover made-for-mobile, closed and curated video feature, and 60 Shows reaching monthly audiences of 10+ million viewers, it’s no wonder that the platform is expanding its content offering and its roster of partners – whose revenues from Snap have, incidentally, increased by 60%. For example, cosmetics brand Too Faced connected their try-on Lens featuring the Born This Way eye shadow palette to their product packaging, allowing people who scan their eyeshadow to be directly connected to step-by-step video tutorials. Snap is also launching another new Scan functionality that automatically recognizes an image associated with a given Marker Lens. ![]()
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